A woman with short hair, wearing a black sweater, sitting at a white table, smiling, against a plain light gray background.

Principal, Emily Bruce Plumb

The through-line of my career is building what didn't exist before.

At L.L.Bean, I spent sixteen years transforming how a 110-year-old company approached brand and creative, most recently as Vice President of Creative leading a 90-person organization across a $1.5B global business. I built an in-house agency, relocated and reimagined the photo studio, redesigned and refined organizational structures, and produced award-winning advertising and social campaigns (YouTube Works Awards, Kantar Creative Effectiveness top 10).

Before that, I helped create one of beauty's first major ecommerce operations at MAC Cosmetics, rising from entry-level to Global Executive Director within Estée Lauder Online in six years. It started at Gloss.com, an early-stage startup where I worked under Richard Dickson, long before his tenure as CEO of Gap. Watching that arc gave me an early education in brand building, scale, and the patience required for real impact.

Along the way, I've also taken on passion projects: editing Glenn Close's dog blog during a startup stint, helping guide Washington Baths Sauna through its first phase of business development, and supporting a major conservation organization through a brand redesign.

Outside of work, I've brought that same orientation to nonprofit boards. I spent twelve years with SPACE Gallery as a volunteer, trustee, and eventually board chair. I now serve on the board of Maine Coast Heritage Trust, where I chair the governance committee, work I find deeply meaningful because it's about how boards run well and grow with integrity.

What I've learned across twenty-five years: the problems worth solving rarely stand alone. A brand problem is often a systems problem. A creative problem is often a leadership problem. I've developed real skill at diagnosing what's actually stuck, often by asking what needs aren't being met, and finding paths forward that others haven't seen.

I find the fix. I bring organizational design, creative fluency, and a finely tuned read on people to the moments that need all three. I lead people and organizations through founder transitions, redesigns, and scale shifts. I find the right work for the org, build or reinforce the systems underneath it, and develop and support the people who carry it forward.

I live in Portland, Maine with my husband, our four children, a fancy cat, and a scruffy, sweet dog. I write poems, swim in the ocean, move and meditate, make things with my hands, and take in all the art I can. What matters most to me is finding the light inside people and helping them shine it into the world.

Big Picture Studio exists for one thing: turning what you care about most into something the world can see. I find what's stuck. I build the way through.

Headshot by Winky Lewis. Used with permission.

Big Picture Studio works in service of this: turning what you care about most into something the world can see.

If something here resonates, email me directly. 📩 emilybigpicture@gmail.com