Headshot by Winky Lewis. Used with permission.
The throughline of my career is building what didn't exist before.
At L.L.Bean, I spent sixteen years transforming how a 110-year-old company approached brand and creative, most recently as Vice President of Creative leading a 90-person organization across a $1.5B global business. I built an in-house agency, relocated and reimagined the photo studio, redesigned and refined organizational structures, and produced award-winning advertising and social campaigns (YouTube Works Awards, Kantar Creative Effectiveness top 10).
Before that, I helped create one of beauty's first major ecommerce operations at MAC Cosmetics, rising from entry-level to Global Executive Director within Estee Lauder Online in six years.
Along the way, I've also taken on passion projects: editing Glenn Close's dog blog during a startup stint, helping guide Washington Baths Sauna through its first phase of business development, and supporting a major conservation organization through a brand redesign.
Outside of work, I've brought that same orientation to nonprofit boards. I spent twelve years with SPACE Gallery as a volunteer, trustee, and eventually board chair. I now serve on the board of Maine Coast Heritage Trust, where I chair the governance committee, work I find deeply meaningful because it's about how boards run well and grow with integrity.
For me, the work has always been about the same thing: turning complexity into clarity, and clarity into momentum. Whether it's go-to-market strategy, commercial planning, organizational design, or leadership transitions, I'm drawn to the moments when something important needs to shift. I've developed real skill at diagnosing what's actually stuck, often by asking what needs aren't being met, and finding paths forward that others haven't seen.
I work from a service mindset, not a hero mindset. The goal isn't to swoop in with answers; it's to help teams and leaders find their own.
That's what Big Picture Studio is for.
I live in Portland, Maine with my husband, our four beloved children, a fancy cat, and a scruffy, sweet dog. I write poems, swim in the ocean, move and meditate, make things with my hands, and take in as much art and culture as I can. What matters most to me is finding the light inside people and supporting them to shine it into the world.
Principal, Emily Bruce Plumb
Brand Transformations
Powerful Creative and Impactful Marketing Strategies
Organizational Clarity and Thriving cultures